Selling your Art or Photography in the Retail Marketplace
B>Suggestions on Matting and Picture Framing for retail sale We offer some suggestions on how to present your image for sale. These are based partly on the "norms" of framing, and partly on our experience of wholesaling art cards and other images to the retailer. >> Double matting: Usually adds to the richness of the presentation, but also doubles the cost. A "safe" bet is to use a neutral outer mat and match the inner mat color to a dominant color in the image. Example: Lots of dark green ...Read the rest of this post »
March 13, 2010
Posted in: Marketing
Create a Website--Retail Style
Create a Website--Retail Style! Do you have trouble making your website flow smoothly? Is it seamless for your visitors to move them to customers? If you are like me, you are always looking for ways to make your site flow more smoothly. Last week, I read an author who compared the online conversion process to the process of a customer visiting a retail store. In my former life, I sold carpet on a retail showroom; I immediately recognized the insights of what he was proposing. It was one ...Read the rest of this post »
March 13, 2010
Posted in: Marketing
